Europe is the car’s second-largest market worldwide with total sales of 613,000 units, nearly 100,000 of these from the current model achieved in less than two years. With almost 60,000 units sold in 2010, the Mazda 3 is the best-selling vehicle for Mazda in Europe. Mazda 3 has accumulated 125 global accolades since originally launched, including several Car of the Year awards. The first-generation won 99 of these over a 5-year period, while the current model has already taken home 26 awards.
The current second-generation Mazda 3 has built a strong reputation as one of Europe’s sportiest compacts. It comes in two body styles, each with its own distinct character: the smooth, sporty elegance of the four-door sedan, and the muscular strength of the five-door hatchback. For even sportier tastes there’s the Mazda 3 MPS, which is one of the most powerful frontwheel drive compacts. Besides this strong emotional appeal, state-of-the-art technology and a long list of equipment make Mazda 3 frugal, fun-to-drive and easy to use. It has a powertrain line-up of five petrols (including two DISI direct injection petrol engines), three common-rail diesels, five and six-speed manual transmissions, and four and five-speed automatic transmissions. A long list of standard equipment and options – like a premium ten-speaker BOSE® stereo system and Bluetooth® MP3 capability – make the ride an enjoyable one. Park assist make city parking easier, and adaptive front xenon headlights, tyre-pressure monitoring, rear vehicle monitoring (according to grade/option) and ESS (Emergency Stop Signal) – along with standard front, side and curtain airbags- deliver superior safety.